shupatto 10th ANNIVERSARY の利用シーン
Commemorating the 10th ANNIVERSARY of the Shupatto brand
with our first model,
Compact M,
designed with the theme of "essence".
It shows
how we listen to our users
and the inspiration and ideas that come about in response.
The functionality that turns
the difficulty of folding
into the joy of folding is one of our solutions
and the essence of Shupatto bags.
A focus on swift folding,
and the pleats, central to the design, are colored.
HIGHLIGHT.
Vivid colors on the folds
emphasize the bag's movement.
Enjoy the different expressions
as they change during folding.
With a focus on ideas and design,
it features actual sketches from the planning stage.
INCEPTION.
Shopping bags are a pain to fold.
We have heard your voices,
pursued many possibilities,
and with circling thoughts,
felt a quiet energy.
